EARN’M: Scaling Design at the Speed of a $40M Startup
How Decrypted Labs’ staff augmentation model delivered expert Web3 design for a $40M+ funded mobile rewards platform.
Start a project
- $40M+
- Funded
- 45M+
- Users
- 1+
- Year partnership
- 13M+
- Active wallets
- Industry
- Mobile Rewards / Web3 / DePIN
- Region
- United States
- Objective
- Maintain design excellence and development velocity across a rapidly expanding Web3 ecosystem.
Executive summary
EARN’M, a leading mobile rewards platform with 45M+ users and $40M+ in funding, needed consistent design support to keep development fast across a growing Web3 ecosystem: Mystery Boxes, SmartNodes and EARNMax subscriptions, all on tight deadlines.
Challenges and objectives
EARN’M faced design challenges common to fast-growing Web3 companies: maintaining quality and consistency while shipping at high velocity.
- 01
Rapid product development cycle
Multiple product lines (Mystery Boxes, SmartNodes, staking, EARNMax, token dashboard) with tight deadlines and constant iteration.
- 02
Web3-specific design requirements
Intuitive blockchain interactions, real-time data visualisation and multi-chain flows that stay simple for mainstream users.
- 03
Business objectives
Keep design quality at speed, reduce hiring costs, access Web3 designers and scale flexibly with demand.
- 04
Hiring limitations
Traditional hiring was slow, costly and risky. Designers with both Web3 and consumer-app experience are rare.
The solution
We gave EARN’M on-demand design support with no minimum commitment, assigning Web3-experienced designers within days. They joined EARN’M’s Slack, Figma and project tools, attended daily standups and worked directly with engineers and PMs. Capacity scaled up for major launches and down during maintenance, with no off-boarding overhead.
Products designed
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